The Club’s commercial strategy has been left wanting for such a long time, and unfortunately and devout of ideas. We literally have a sponsor for everything. That is not a strategy, that’s just ‘hit and hope’. I honestly do believe that this department of the club really does need shaking up.
I was at a BBQ the other weekend, and someone there works for a sportswear brand that pitched against Meyba during the last team wear partner procurement cycle. He didn’t go into too much detail about that because it’s not too professional of him to do so. He didn’t have many complimentary words to say about Matt, what’s his face, but waxed lyrical about the work Jamie Shipstone was doing behind the scenes. Anyway, to cut a long story short, he outlined a whole commercial strategy that made complete sense, which focused on local businesses and alternative revenue streams. If I get the opportunity to speak to him again, I’d like to share further because I do feel this club is a million miles away from where it should be commercially.
