The decision to move away from Kelme was driven by the club’s desire to secure a “bespoke, community-focused kit design and a specialised terrace culture fashion range.
Is “the decision to move away from Kelme was driven by the club’s desire to secure a bespoke, community-focused kit design and a specialised terrace culture fashion range” actually a euphemism for “Matt Roberts was trying to impress his new employers so, with an attitude of ‘f*ck loyalty’, set-up a deal away from a supplier that had actually done the club some favours when things were at their most turbulent” ..?
