“Southend United has always been built by its supporters. Through every generation, every challenge, every promotion push and every setback, you have been there supporting the club every step of the way. As we look ahead to the 2026/27 season and celebrate 120 years of this historic football club, we are proud to launch Only Blue; a brand-new supporter movement designed for those who want to go the extra mile. Only Blue is not a traditional membership scheme; it is a collective, fan-powered movement built to give you, our supporters, a direct and visible role in impacting what happens on the pitch. Every penny raised from the Only Blue membership programme will be ring-fenced directly into the football department. For just £10 per month, supporters can become part of the collective, helping to fund the football department, whilst receiving exclusives, monthly prize draws, priority windows in ticket sales and more. The Club will provide regular updates throughout the season, including quarterly communications and an annual Only Blue Impact Report, ensuring supporters can clearly see how their backing is helping drive Southend United forward.”
