Shit football
No one likes to constantly watch crap football and your team loosing week in week out.
Dislike of owners .. keeping disgruntled fans away.
Overall are the club are offering a shit product ?? ..match day experience , crap food and a depressing atmos etc , former regular fans will find other ways to spend a Saturday afternoon .. cutting the grass, going the bingo , a tupperware party or painting the spare bedroom more enticing.