A business can sponsor your seat (sticker on the back facing the seat behind) without your consent, whereas you can opt to pay to personalise your own seat with a sticker on the front. The business advertising on seats is odd. Who is going to see the sticker other than a few people sitting in the row behind?
I’m still struggling with the idea that, in the article promoting personalising your own seat with Advantage, the club promised it would be “visible to thousands of supporters every time they walk through the turnstiles.” Presumably not in such a way as to be actually legible, but…
Back of seat advertising seems even more problematic in that regard.
