What was anyone thinking when they passed these designs off absolutely terrible
I imagine the process was that the shirts were decided on prior to sponsor (and therefore sponsor logo) being secured.
On this basis you can reasonably assume those that make the decisions saw ‘blank’ shirts, and in that form they perhaps look reasonable (if still something of a heavily acquired taste… and a very poor attempt at ‘retro’ design, with no real understanding of the importance of going the whole way plus an extra mile with ‘retro’ design if you want it to look classy and properly work).
So, without the British Steel logo involved at that decision stage, only those with the smartest eye and capable of doing some joined-up thinking when it comes to visuals would have foreseen such a terrible overall look. The home shirt really is appallingly bad.
