The finances in football now is a lot and money is needed even to get out the national league. However, it must also balance the sustainability of the club for a long term future.
What is for sure is the approaches of bring in shiny things to distract from background malaise, as seen under Hilton, and outright gambles to make it to the promised land and fail, as seen under Swann, led to us being one of the biggest calamities in professional football in the 21st century.
