The lack of transparency is as always the problem. If the club is for sale then why not put a price out there? The only reason not to is because he may look greedy. If you put your house up for sale you mention a price. That then weeds out all the timewasting or tyre kickers. Then it’s easy. Anyone interested that has the money sends proof of funds, signs an NDA and they go through the legal process, simple. As it is at the moment someone has to somehow find a way to contact him, sign an NDA if he thinks they are rich enough to maybe milk, then he can name his price which is likely extortionate and they are bound under the NDA terms to not mention it. Loads of time wasted unnecessarily to find out that he perhaps wants more than anyone will be willing to pay. Most likely it’s designed to be as difficult as possible for the reasons above or he wants to keep hold of the stadium so needs an NDA in place before any figure is mentioned.