He needs to win back the trust of supporters, which does matter even for a small club.
No, it matters ESPECIALLY at a small club. Because big clubs can afford not to give a damn (as shown last week by their plans to shove off to a private league of their own) but clubs like ours need to engage with their fans. Break that trust and those fans might realise that it’s not worth parting with a large chunk of their hard-earned every week.
