Daz,
The financial results for Swanns holding company Cool Silk Ltd. might go some way to answering both your question and the Irons decision to curtail spending.
In the year to June 2018 the company lost just over £8million and just over £14 million in the year to June 2019.
I would be surprised if the results for the year to June 2020 give much cause for celebration.
