Matt Ellis, a somewhat controversial figure, graced virtually every television broadcast, radio programme and podcast available in order to champion the Iron Bru-spearheaded fundraising initiative — an endeavour which, quite remarkably, amassed in excess of £70,000 toward the preservation of the club. One might respectfully observe that, had Mr David Hilton not been so enthusiastically facilitated by a number of the aforementioned individuals and organisations, particularly the Iron Hour podcast, the club may not have found itself in quite so parlous a predicament.