This is an excellent lead post and mirrors my own sport coaching experience, not at an elite a level as SODIron. For my own part in framing the narrative. I confidently predicted last July on this very Forum that we would comfortably finish 16th with 60 points, without being involved in a relegation battle. For that Mea Culpa! I cannot therefore bring criticism to bear on the board or AB and his management team for setting the same narrative! Although I would agree that in Elite sport that one should be constantly refining and reframing objectives based on the current situation/performance levels and this has not been done. It is a strategic learning point ( rather than a tactical point that Robert’s is better as a right winger than a classical 10) and something the club and the team manager will have to address quickly moving forward.