Butler’s comments don’t really bother me, and nobody is going to be staying away because of them. As Awaywego mentions he’s shown throughout his tenure that he’s clearly a prickly character who gets easily riled up whenever criticism heads his or his players way. If anyone who ever had anything negative to say online stayed away then we’d quickly be back down to the 1500 club.
But regarding that criticism, how/why is he seeing it unless he’s trawling through FB/X/Bru? It’s definitely not vocalised from the stands inside the stadium, so unless someone is trawling social media and creating a “criticism dosier” to feed back to him, then it’s pretty easy to just ignore SUFC related stuff on FB/X/Bru.