Joking aside I do find it a tricky scenario, short term gain, cheapening of a product with a lack of long term strategy (and no doubt needed to settle debts) v a tempering of the need to sponsor everything, the commercial manager should take care of the product being offered, there comes a tipping point in the strategy (or lack of) that other things get forgotten whilst rushing around for money. By rights the grove wharf stand should’ve been closed on the opening home game, no lights and no running water in the toilets. Getting a local company to sort stuff like that out for a few match tickets is sound business. Charging £20 to read out a message for a young fan is commercially reckless, and when you chase the money like that you might treat those less able to offer financial support more dismissively.