At first glance, it looks like the board has got the balance right between cutting prices to attract fans and making sure the club still earns enough money. Well done.
Don’t get me wrong, I still think English football is far too expensive on the whole but we have to be realistic that the club can’t put itself at a huge disadvantage by cutting prices too far.
I’d expected them to be more expensive than they are, but they still seem a bit ‘Hilton plucked a wow price out of the air’.
