that interest is in part driven by the BBCs licence fee being under constant pressure and women’s football being far more accessible pricewise for them. It’s still a big influence in the UK despite Tories trying to kill it. They give it equal billing which annoys in a way.
When I see “premier league scores” I am still surprised to see women’s football when I click on the link, especially as the women’s league is called the The FA Women’s Super
