If the club and land had been sold together, I can see it being a Transfer of a Going Concern. They weren’t. The transactions for sale of the club and sale of the ground have been separated out. The club was sold for a nominal figure (£1) with Hilton acquiring the debts. That means this probably isn’t a Transfer of a Going Concern, because the Going Concern has already been transferred.
This is now a simple sale of an asset, subject to the ACV protections.