The early bird prices for season tickets expire this Friday and then the website says it will be a new pricing structure after that expiry date. This is the first time the whole new pricing structure hasn’t been put out to supporters. Previously season ticket prices have been mailed out to existing season ticket holders and put on the club website so we are able to compare early bird prices with the increases and make a decision regarding affordability and when to purchase. Consideration is not being given to supporters by having the early bird prices expiring in April as previously it has always been by the end of May, and no new prices available. If Hilton wants to upset loyal supporters he is certainly going the right way about it.