Clubs have a captive audience and exploit the fans life long loyalty.
If they (literally) sold shit pies & chips, we’d moan, but they’d get away with it as we are supporting the club by spending our hard earned cash which will help the budget.
Only one team per season is successful (the champions), the others are runners up, also rans, none triers and the walking dead.
Why would anyone want to watch the walking dead at £20 a pop?
Lots of the good people of Scunthorpe will be thinking long and hard about paying to watch next season.
Economically, times are tough and they may decide that money is better used towards their mortgage, rent, electric, gas etc?