These men prey on the vulnerability some young men face today, saying they can cure it through acting like a domineering and aggressive alpha male who cares for no-one else. It gives some men the impression that they are confident and strong if they act like this, and the promised allure of being attractive to women helps those who see themselves as losers.
This is not a healthy vision, given the negative nature of those with that mindset. It has a horrible viewpoint of women and encourages a lack of empathy. However, I think it has an allure because of its promises to make men feel happy and strong, even if that means being cruel, arrogant and bullying towards others.
