Not sure what Mr Swann gains by not selling the club.
The land is only worth serious money with outline planning permission. Retail was the obvious fit but nobody wants retail space anywhere right now let alone on the edge of Scunthorpe.
Potential light industrial or office space is hardly in big demand.
That only leaves residential and given the hoops he had to go through to get the permission for the apartments and his poor relationship with North Lincs Council I find it hard to believe permission would be forthcoming for a further wedge of apartments or houses.
Nothing wrong with him trying to get the best price he can but as a football club the value must already have dropped since the start of the season given it is now a club in serious danger of being cut adrift in the relegation zone of the National League. The club is already 1,000 down on crowds since the start of the season.
I have no inside information but I believe cash flow is needed to finish the Blackpool hotel so it can start generating revenue. Liquidation followed by planning applications and then a land slade is a very slow way to generate cash.
The club have about a month to take the actions that could allow them to stay in the National League.
If we are heading for NLN then a Phoenix club becomes a cheaper and probably better option.