Forget ice-cream men, face painting, fish & chip vans, coconut shys, kiss me quick hats and jugglers on unicycles.
The entire thought processes, planning, developing, implementation and improvements need to be on the field of play.
The Club exists to play football … end of.
The shiny stadium, best dressed supporters, most glamorous restrooms, glossy 100 page programs and all the other stuff are distractions.
Focus on the primary objective – Playing & winning football matches.
Time to get back to the basics!
More spit & sawdust needed – less top coat & mascara.