We need to showcase the game to the footballing hotbed of Qatar! It was absolutely vital that FIFA found an accommodating time period, when the temperature isn’t too high, for this important nation to host the tournament. It would have been unfathomable to look for an alternative location which is more suited and wouldn’t have as many dead migrant workers (the show is more important than their safety, they should realise that), because we would be starved of seeing football in the glamour of Doha! Oh, and FIFA wouldn’t have made as much money from bribes!
