‘As we’ve seen in the test matches this summer, making the last day free admission has filled the grounds and therefore filled the bars.’
Take the women’s England match at the theatre of nightmares the other night. Press and media constantly saying it was a sell out when a large amount of tickets were given away to school groups and kids. You won’t ever see or hear that though, but it makes perfect marketing sense – makes future matches more appealing to potential buyers. Similar to a loss leader. SUFC need to be more strategic – across the board
