Those prices won’t encourage the casual fan. Over £20 to watch non league football unless you fork out for membership and buy in advance. At a time when the cost of living has never been so high.
I’ve said it for years: it makes no sense to charge the highest prices to the least committed fans – they’re the ones who are most likely to be put off by the price. As someone who lives away from Scunny, I sometimes go to watch other teams on a Saturday and I’ve definitely made a choice about which game to go to based on the cost of getting in. With Donny, Lincoln & the Cods all on our doorstep, probably charging about the same to get in, I’m not sure how many casuals are going to be choosing to spend their £20+ in non-league.
As we’ve seen in the test matches this summer, making the last day free admission has filled the grounds and therefore filled the bars. The counties in question seem to have done pretty well out of it and might have made some new fans too. I’m not saying it should be free to get into GP but it goes to show that a bit of creative thinking can go a long way instead of just doing the same old thing.
