The lack of marketing in the wider community is another reason why the connection between fans and the club has been lost. If commercial and marketing staff think that all they have to do is click a computer or mobile phone to get a connection with fans it shows just how bad things really are. Yes use technology to communicate but also get away from this LAZY attitude of thinking that is all that’s needed. In my opinion everything needs a total shake-up of the structure and mentality in which the club is run right from the very top to the bottom. It appears to have started with Simon Elliott coming in and trying to re-connect with the fans, but we need more like him. The attitude of fans don’t matter and its my money in the club has got us where we are now. Let’s just hope these new players that have come in can save our league status which is the only thing that really matters to fans at present, and that SWANN hasn’t left it far too late. GOOD LUCK TO KEITH AND THE PLAYERS FOR SATURDAY!!!!!
