People use to complain about the marketing pre Swann and they will complain about marketing post Swann.
People only complain if they think things are not up to standard. You list the numbers of followers on social media accounts but they’re entirely meaningless – how many of those people are Scunthorpe United fans? Barely 20% I’d guess.
Why is it a bad thing to want the club to spread the word more widely, to attract more people to the ground? Surely that’s basic marketing, the fundamental cornerstone of any business?
