Cox didn’t promise attacking football either, only said that’s what he would like to achieve or how we would play
If someone you knew said “I’d like to lose weight”, but did nothing about it and in fact put on more weight, then you’d question their sincerity and their ability to follow it through.
As soon as you make a public statement then the public hold you to it.
If you don’t it’s at best a lack of ambition, and worse a broken promise.