Registered On: April 2, 2014
UTI99 needs to realize that it’s the club who has transformed fans into customers.
Ability to pay has become more important than loyalty and commitment.
Swann’s response to the elderly season ticket holder is perfect example, with decades of loyalty dismissed as irrelevant. His response was ‘fine, if he’s not happy, then he should stop going.’
But that, UTI99, is not how you grow the fan base. It is not how you develop fans of the brand, fans who these days have a limitless choice of entertainment.
Saying that fans’ attitudes “stink”, doesn’t help either. It just enrages supporters, and has the potential to be another ‘morongate’ moment which divides fans and club even further.
Really, if Swann junior did Business Studies at uni, dad should be asking for his money back.