I’m not entirely sure what anyone expected Swann to say. The fact is he tells things as he sees them, which isn’t great from a PR perspective but if nothing else is pretty honest.
I can’t disagree with anyone who is unhappy with his response to the old supporter. Again from a PR perspective it’s the last thing he should be saying. At the same time the guy is human and must be as fed-up with things as everybody else.
Of course the buck stops with him, but in the current circumstances I don’t think anyone can blame him about using the covid situation. Given his business he’ll have taken a massive hit over the past 12 months; and while he’s clearly far more fortunate than many he will still have had a difficult time.
I strongly suspect he’s found running the club far more difficult than he imagined. While I do understand why many are very unhappy with him — I’m not exactly chuffed to bits with how things are — I’m not convinced anyone else could do any better.
